The Chāyā Project
The 10 million story
Chāyā ChitramSurya's Journal

The 10 million story

That’s when “Surya - The narrator” was born.

Most of the videos I made for myself started following trends.

OG

I was too late to understand we can’t create trends like this.

Dude1 Dude2

Ok, everyone vibed for the Dude album, but..

Thank god, I didn’t release part-3.

I realized my collab videos are much more honest.

Every video is a variation and my learning curve is pretty high

I always used to think Instagram is only meant for quick cuts and flashy hooks.

But the 10 million video proved that wrong.

When you tell something honestly,

There are people

who own it

who stop and rewatch

who dm you when they connect

Then I realized the problem is not the audience.

The problem is what you make.

That’s when our first character

“Surya - The narrator” was born.